The Chapman Group President to Speak at SAMA’s Pan-European Conference in Berlin, March 10-12

Dennis Chapman, President and Founder of The Chapman Group, will be presenting at SAMA’s Pan-European Conference and leading course instruction at the SAMA Academy for their most popular and highly-rated Certified Strategic Account Manager (CSAM) Program, both taking place this year in Berlin, Germany. This years’ Pan-European conference, which takes place March 10-12, is focused on how to bring mutual measured strategic value and aligning your company’s strategy, organizational capabilities and business performance for customer-specific solutions.

Dennis Chapman will be presenting ‘Cycling Voice of Customer Feedback into the Strategic Account Plan and Strategic Action Planning’ on Monday, March 11th and Tuesday, March 12th. This presentation will speak to the value and process of gathering and interpreting critical facts and insights from strategic accounts and will also provide examples utilizing acute customer knowledge to develop and substantiate the strategic account plan and relevant strategies in account management. At the SAMA Academy which takes place March 12-14th, Dennis Chapman will be educating participants and certification candidates on ‘Managing the Overall Relationship & Business Outcomes’, a discipline that focuses on the role of a Strategic Account Manager as the overall relationship manager which involves:

  •     Building team vision and identity
  •     Aligning account and team goals
  •     Managing business and national/regional culture impact
  •     Leading the team without direct authority
  •     Working with the network
  •     Managing the key processes
  •     Coaching and developing in the team


About the Strategic Account Management Association |
The Strategic Account Management Association’s (SAMA) Universities and Academies are intensive workshops dedicated to expanding knowledge and capabilities in strategic account management (SAM). SAMA University offers five of the Strategic Account Management Association’s most popular SAM skill–building workshops.
For more information on the Strategic Account Management Association’s events and/or their Certification Program, please visit:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: