Webinar: Sales and Account Management Best Practices | Using the Voice of the Customer to Grow Relationships, Revenues, and Profits

We’re hosting live webinars this month you should not miss!

Sales and Account Management Best Practices: Using the Voice of the Customer to Grow Relationships, Revenues, and Profits

Presented live on April 18, at 9AM— and 12 Noon EDT

Join us on Thursday, April 18th, 2013 for a live presentation on current best practices sales and account management leaders are implementing today that enable them to utilize Voice of the Customer data (surveying) to keep and grow critical account relationships, revenues, and profits.

This 40-minute presentation will be hosted by Dennis Chapman Sr, President and Founder of The Chapman Group, a sales and account management consulting firm, and go to resource for Fortune 1000 and mid-tier companies worldwide.  Dennis will present best practices and strategies for engaging your sales force in maximizing voice of your customer survey data to:
  • Empower sales and account management teams to expand wallet share and grow profitability through a better understanding of the customer’s perceived sources of value
  • Empower sales and account management leaders with improved “predictive” dashboard analytics allowing them to make better decisions
  • Empower B2B organizations to place Voice of the Customer metrics at the heart of the sales and account management planning processes.

This event will be held twice on Thursday, April 18th at 9 AM EDT and 12 Noon EDT.  Register today to guarantee your space in advance!

How to Register

Click the date and time to be directed to the registration page:


Or, copy and paste the link in your browser:

April 18, 2013, 9AM EDT webinar: https://www3.gotomeeting.com/register/847752582

April 18, 2013, 12 Noon EDT webinar click: https://www3.gotomeeting.com/register/285916110

The Chapman Group President to Speak at SAMA’s Pan-European Conference in Berlin, March 10-12

Dennis Chapman, President and Founder of The Chapman Group, will be presenting at SAMA’s Pan-European Conference and leading course instruction at the SAMA Academy for their most popular and highly-rated Certified Strategic Account Manager (CSAM) Program, both taking place this year in Berlin, Germany. This years’ Pan-European conference, which takes place March 10-12, is focused on how to bring mutual measured strategic value and aligning your company’s strategy, organizational capabilities and business performance for customer-specific solutions.

Dennis Chapman will be presenting ‘Cycling Voice of Customer Feedback into the Strategic Account Plan and Strategic Action Planning’ on Monday, March 11th and Tuesday, March 12th. This presentation will speak to the value and process of gathering and interpreting critical facts and insights from strategic accounts and will also provide examples utilizing acute customer knowledge to develop and substantiate the strategic account plan and relevant strategies in account management. At the SAMA Academy which takes place March 12-14th, Dennis Chapman will be educating participants and certification candidates on ‘Managing the Overall Relationship & Business Outcomes’, a discipline that focuses on the role of a Strategic Account Manager as the overall relationship manager which involves:

  •     Building team vision and identity
  •     Aligning account and team goals
  •     Managing business and national/regional culture impact
  •     Leading the team without direct authority
  •     Working with the network
  •     Managing the key processes
  •     Coaching and developing in the team


About the Strategic Account Management Association | StrategicAccounts.org
The Strategic Account Management Association’s (SAMA) Universities and Academies are intensive workshops dedicated to expanding knowledge and capabilities in strategic account management (SAM). SAMA University offers five of the Strategic Account Management Association’s most popular SAM skill–building workshops.
For more information on the Strategic Account Management Association’s events and/or their Certification Program, please visit: http://www.strategicaccounts.org/events/