5 Ways to Keep Competitors Out of Your Top Customers
February 28, 2017 Leave a comment
No surprise every competitor wants your top customer, especially if they represent significant amounts of profitable revenue. In a highly competitive global business economy, all top customers are vulnerable for capture. Corporate suppliers are continuing to grow through mergers and acquisitions and with ever increasing revenue needs, your customers are now on their radar screen!
Here are 5 ways you can keep hungry competitor out of your top customers:
- Learn, be able to articulate, and capitalize on your value proposition – What is the strongest component of your solution that maintains their business
- Maximize relevancy and impact – Identify gaps that are minimizing your relevancy and appreciated impact, especially financial impact
- Strengthen your relationship network – Recognize gaps in your relationship network, specifically those who influence and make decisions, before they switch to a competitor
- Engage with your customers more often and more intimately – Create reasons and monetized values to remain engaged with your customer
- Act on your customer knowledge – Gather, analyze, communicate and develop customer-centric action plans based on voice of the customer feedback
Customer intelligence (direct customer feedback) keeps out competitors! Embed it into your business development strategy and process and then ACT ON IT. Make customer intelligence the basis for continuous engagement with customers like never before. Right actions with top customers is poison for competitors!
LoyaltyProfessional™ is a service of The Chapman Group that assist clients in gaining important customer intelligence through a unique methodology and process for the gathering, analyzing and acting on critical customer, team and industry feedback and insights. Act now to keep out competition!
More resources available on this same topic at www.ChapmanHQ.com